is a New York-based children's startup dedicated to producing high-quality content and interactive games for kids (ages 6-14). It is a fun and safe social activations platform for the next generation. 


These are the hero images, and mood boards I've created for the site branding. I likened the treatment of the visuals below to how it feels like working with and at warm, organic, genuine and loving environment that highly values the beauty of diversity, individuality, kindness and a culture of growth and productivity. Situated in the heart of Midtown Manhattan where everything's fast-paced and people are just generally caught up doing their own thing, it's been an absolute pleasure to encounter this team and to believe alongside them that we can change the world, one kid at a time. It was worth to try.

Test interaction: on mouse hover, the screen will show a description of a section / feature. Its main purpose is to set expectations on the user of what will happen if they click the banner.

This is a visual treatment study for the website's headers. I wanted to create a fun, and dynamic fusion environment for the site that would reflect what the content is. I think vector illustrations work best when paired with photos, and quirky imagery. 

One of the proposed key art: a blend of illustration and realistic imagery.

A screenshot of a homepage study.

A screenshot with a glimpse of the microsite

One of the desktop studies showcasing a giant wallpaper, and an onboarding page

An onboarding study "gamified" for users looking for a little bit of a challenge  - looking back, this may have been a terrible idea because it would've been the cause of confusing or frustration for some potential users who only want to get inside the platform.

Different style / treatments of the log-in page

A proposed switch function for the two main users: KID / ADULT

One of the wallpapers

The Newsfeed on Mobile + Desktop

This is a proposed microsite inside the website that works like a library for the adult users. This is where they will sort out the existing media directory inside the platform. 

A flow for the feature - Name Generator. Its primary function is to create random names for the kid users through the site's existing database. It works on both mobile and desktop. 

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