Role: Digital Designer/Interactive Designer
2015 - Working with ad agency, Publicis JimenezBasic in Manila, we have produced this campaign for Globe Telecom. Together with my then-creative director, Paolo Toledo, we've proposed concepts and solutions to address the client's brief, and ultimately, sell a product (GoYoutube10) under the team of Globe Prepaid.
The highlight of this project is the interactive youtube ad below that showcases various videos for the campaign. Each video is stored inside a page that essentially only appears when the user hovers on the key visual ad. Backed by a solid strategy, specifically aiming towards the younger users of the product, all materials are tailored towards the consumer, with the full support of YouTube. It is a spot worth having, considering the heavy traffic it generates. There is no better place to host an interactive ad like this but YouTube.