Dubbed as "Blue Harvest", this is a months-long, highly ambitious, uber-fun project that covered: Interactive Google and Facebook ads, branding, UX and writing, content strategy, conceptual social media, and split-screen digital storytelling with the goal of promoting the corporate partnership of Globe Telecom and LucasFilm and one of the most awaited films of this generation, Director JJ Abrams' Star Wars Episode 7: The Force Awakens. To say that this is one of my biggest projects to date is an understatement. As a designer, creative, and someone who grew up watching Star Wars films, this was a dream.
And behind every grand dream is a process, synonymous to hardships, patience, resilience, frustration, humility and all the good stuff that makes it absolutely worth it.
CREDIT WHERE CREDIT IS DUE
Some of the live links can be viewed through here:
star wars episode 7: the force awakens interactive ad: http://22.214.171.124/projects/globe_star/
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