Part of the interview process for Nuts.com was a design test. I was tasked to redesign their blog and make it better. As a then outsider, I went on and did a quick heuristics test on the site and gathered as much information as I can. I didn't have a lot of time but it surprisingly turned out to be one of the most fun things I ever did for this e-commerce company.
Here are some parts of the deck I'm happy to show.
Please note: these are just primarily concept work. None of the stuff here made it to production.
![](https://cdn.myportfolio.com/d49610ff2126732b391d7133cc9c8304/21baefc3-25e3-4b85-a6d5-c8f44eba02c3_rw_1200.jpg?h=ea66375a2925d269929debdcf9a328e4)
The brief: Redesign a part of their company blog, The Nutty Scoop
My thinking
Knowing what I know about consumer behavior, especially in this space, I prioritized human-interest stories and connected that with their product. Nuts is an online grocery for healthy products. It's been around since the 1920's. I simply guessed that their customers, just like grocery shopping itself, has evolved as well.
They wanted better things. They value quality over quantity. They're modern consumers. Life, for them, is a melting pot of their interests and needs. There is no such thing as compartmentalizing anymore. They design their life, however they wanted, and lifestyle brands such as Nuts.com is a choice they made so precisely.
![](https://cdn.myportfolio.com/d49610ff2126732b391d7133cc9c8304/cd93b7c2-7c6d-416e-a4eb-3da88b259abd_rw_1200.jpg?h=ac4fb80516b983f173211eba29c776a1)
Articles should speak quality content, based on thoughtful research and facts. I designed the blog post as a mobile-first website. Its long-form narrative-style storytelling suits the user's needs, ideally. Typography was also revamped. Headers should be compelling, but warm and familiar just like the main site itself.
For the business side, I added a product row. Catalogs of relevant products will support the article so people have the added convenience of purchasing things... at the best possible time. It would be a properly curated set of products, though. Best of all, it is editorial-driven.
It was carefully selected for you so you don't have to think too much about it.
It was perfect companion to your shopping experience.
![](https://cdn.myportfolio.com/d49610ff2126732b391d7133cc9c8304/104bee7e-152c-4150-b299-e3991556665f_rw_1200.jpg?h=7696e18ff689d98b463344b45f21e05c)
Want to see a private case study on my work with this company? Please write me an email to request: nikkiespartinez@gmail.com
More of what you see below ↓
![](https://cdn.myportfolio.com/d49610ff2126732b391d7133cc9c8304/bf4844e9-5f03-4a99-9814-c7deb4a2ecc4_rw_3840.jpg?h=bfebc235111932617833b29b3a629a22)
case study nuts deck