Part of the interview process for Nuts.com was a design test. I was tasked to redesign their blog and make it better. As a then outsider, I went on and did a quick heuristics test on the site and gathered as much information as I can. I didn't have a lot of time but it surprisingly turned out to be one of the most fun things I ever did for this e-commerce company.
Here are some parts of the deck I'm happy to show.
Please note: these are just primarily concept work. None of the stuff here made it to production.
The brief: Redesign a part of their company blog, The Nutty Scoop
Knowing what I know about consumer behavior, especially in this space, I prioritized human-interest stories and connected that with their product. Nuts is an online grocery for healthy products. It's been around since the 1920's. I simply guessed that their customers, just like grocery shopping itself, has evolved as well.
They wanted better things. They value quality over quantity. They're modern consumers. Life, for them, is a melting pot of their interests and needs. There is no such thing as compartmentalizing anymore. They design their life, however they wanted, and lifestyle brands such as Nuts.com is a choice they made so precisely.
Articles should speak quality content, based on thoughtful research and facts. I designed the blog post as a mobile-first website. Its long-form narrative-style storytelling suits the user's needs, ideally. Typography was also revamped. Headers should be compelling, but warm and familiar just like the main site itself.
For the business side, I added a product row. Catalogs of relevant products will support the article so people have the added convenience of purchasing things... at the best possible time. It would be a properly curated set of products, though. Best of all, it is editorial-driven.
It was carefully selected for you so you don't have to think too much about it.
It was perfect companion to your shopping experience.
Want to see a private case study on my work with this company? Please write me an email to request: firstname.lastname@example.org
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